Project overview
Muérdago is a business offering Christmas tree rental and sales services. The service allows customers to request quotes for rental or purchase directly from the website, with the administrator then following up to finalize the transaction.
Problem
The original Muérdago website faced several critical issues that negatively impacted its overall user experience and performance. First, the design lacked consistency and visual coherence, leaving the brand’s identity unclear and disconnected. The corporate colors were not used effectively, and the website did not reflect the brand’s essence, making it difficult for users to connect with the service.
Solution
The solution involved a complete redesign of the Muérdago website with a focus on improving brand identity, usability, and SEO. The design was refreshed to create a cohesive visual identity, incorporating the company’s corporate colors and essence, which helped establish a stronger connection with users.
My role
My role in the Muérdago project was a UX/UI Designer and Project Lead. I was responsible for the complete redesign of the website, addressing both the visual and usability issues. This included conducting market research and competitor analysis, interviewing users to identify pain points, and performing usability testing to gather insights.
Design Process
The design process for the Muérdago website involved research, user interviews, and usability testing to identify pain points, followed by wireframing, prototyping, and UI design to create an intuitive, visually cohesive site.
RESEARCH
User interviews
Competitive analysus
Stakegholder input
Analytic tools
Usability audit
PROTOTYPING
Low fidelity wireframes
Interactive prototypes
DESIGN
High-fidelity UI designs
Responsive design
Visual hiererchy
SEO-friendly content
TESTING
Usability testing
A/B Tests
Feedback
Heatmaps
Muérdago objetives:
Improve User Experience: Simplify navigation, enhance usability, and create a more intuitive site structure to make it easier for users to find information.
Strengthen Brand Identity: Establish a cohesive visual identity by incorporating Muérdago’s brand colors, messaging, and festive elements.
Enhance Mobile Responsiveness: Ensure the website is fully responsive across all devices, providing a seamless experience for users whether they’re browsing on desktop, tablet, or mobile.
Increase Website Traffic: Improve user engagement and reduce bounce rates by making the website more visually appealing, faster, and easier to navigate, driving more repeat visitors and referrals.
Muérdago offers a seamless and festive experience with hassle-free Christmas tree rentals and sales, delivering the perfect holiday spirit right to your doorstep—whether you’re decorating for home or business, we’ve got you covered.
Personas
Key insights
I don’t have time to waste. I need to find what I’m looking for quickly and easily
I just want to book a tree, not spend forever navigating the site.
I want to know where the trees come from and how they’re sourced. Sustainability is important to me
Is the rental process easy to understand? I’ve never done this before, and I don’t want to get confused.
I need multiple tree options for my corporate events and flexibility on delivery times.
Can you recommend the right tree size for my apartment? I want something that fits perfectly.
User Journey
Information Architecture
Wireframes
Prototypes
