Karina Cervantes

Product Designer

Turning complex workflows into simple, efficient digital experiences.

Project

Benefits

+50%

Improvement in task success

+44%

Conversion 

rate

+60%

User

Satisfaction

Improving an e-commerce experience by 
optimizing product discovery, navigation, 
and user flows to increase engagement and 
reduce friction across the purchase journey.

Project

Muérdago

+35%

Product 

discovery rate

+22%

Conversion 

rate

-28%

Navigation 

drop-off

Improving an e-commerce experience by 
optimizing product discovery, navigation, 
and user flows to increase engagement and 
reduce friction across the purchase journey.

Design Experience

Experience in end-to-end product design

4+ years designing digital products

Passionate about turning complex problems into simple user experiences.

UX Research
 Interaction Design
 Product Strategy
 Design Systems